"The Presentation Secrets of Steve Jobs - How to be Insanely Great in front of any audience"
by Carmine Gallo
http://www.amazon.com/The-Presentation-Secrets-Steve-Jobs/dp/146923033X
The task of leaders is to simplify. You should be able to
explain where you have to go in two minutes. ~~Jerson Van Der Veer, CEO, Royal Dutch Shell
If you can’t explain it simply, you don’t understand it well
enough. ~~Albert Einstein
Don’t be encumbered by history. Go out and create something wonderful. ~~Robert Noyce, Intel Cofounder
People will forget what you said, people will forget what
you did, but people will never forget how you made them feel. ~~Maya Angelou
Schiller learns from the Best:
Obey the ten-minute rule!
by Carmine Gallo
http://www.amazon.com/The-Presentation-Secrets-Steve-Jobs/dp/146923033X
A person can have the greatest idea in the world- completely
different and novel-but if that person can’t convince enough other people, it
doesn’t matter. – Gregory Berns
As soon as you move one step up from the bottom, your
effectiveness depends on your ability to reach others through the spoken and
written word. – Peter Drucker
Techniques:
Crafts messages
Present ideas
Generates excitement for a product or feature
Delivers a memorable experience
Creates customer evangelists
The Story takes center stage
Writing ->sketching -> producing
Nine elements of great presentations:
Headline
Passion Statements – “I am excited about this
product(company, fecture, etc) because it….””
Three key messages
Metaphors and analogies
Demonstrations
Partners
Customer evidence and third-party endorsements
Video clips
Flip charts, props, and show-and tell
*** Aristotle’s outline for persuasive arguments
1.
Deliver a story or statement that arouses the
audience’s interest
2.
Pose a problem or question that has to be solved
or answered
3.
Offer a solution to the problem you raised.
4.
Describe specific benefits for adopting the
course of action set forth in your solution.
5.
State a call to action. For Steve, it’s as
simple as saying, “Now go out and buy one!”
Oprah Winfrey -
"Follow your passion. Do what you love, and the money will
follow. Most people don’t believe it, but it’s true."
The charismatic leader thinks different.
Passion makes all the difference.
Stay hungry, stay foolish. ~~Steve Jobs
Dress like the leader you want to become, not for the
position you currently have. Great leaders dress a little better than everyone
else in the room. To be aware of the
impression clothes could leave on people. – The best wardrobe advice – always dress
a litte better than everyone else, but apprlpriate for the culture.
Be a yardstick of quality.
Some people aren’t used to an environment where excellence is expected.
~~Steve Jobs
5 steps to tossing the script
1.
Write script in full sentences in the “notes” section
of powerpoint.
2.
Highlight or underline the key word from each
sentence, and practice.
3.
Delete extraneous words from scripted sentences,
leaving only the ke words
4.
Memorize the one key idea per slide
5.
Practice the entire presentation without notes,
simply using the slides as your computer.
Create Twitter-like headlines
Draw a road map
Dress up numbers
Stage the presentation with props.
Share the stage
Create visual slides
Delivery "a holy shit”moment
APPLYING THE RULE OF THREE
Three techniques to improve body language
Eye contact
Open posture
Hand gestures
The bad Pitch blog – must read for PR , marketing and sales
professionals
http://badpitch.blogspot.com
No comments:
Post a Comment