https://www.weforum.org/agenda/2018/01/the-world-is-changing-here-s-how-companies-must-adapt/
Although we have only seen the beginning, one thing is already clear: the Fourth Industrial Revolution is the greatest transformation human civilization has ever known. As far-reaching as the previous industrial revolutions were, they never set free such enormous transformative power.
Although we have only seen the beginning, one thing is already clear: the Fourth Industrial Revolution is the greatest transformation human civilization has ever known. As far-reaching as the previous industrial revolutions were, they never set free such enormous transformative power.
The Fourth Industrial Revolution is transforming practically every
human activity: the way we make things; the way we use the resources of
our planet; the way we communicate and interact with each other as
humans; the way we learn; the way we work; the way we govern; and the
way we do business. Its scope, speed and reach are unprecedented.
Think of it: Just 10 years ago, there was no such thing as a smartphone. Today, no one leaves home without it.
Just a few decades ago, the internet connected computers at just a
few sites. Today, practically every human being can connect to a network
that spans the entire globe and provides access to the greatest
repository of information and knowledge ever created by humankind.
Enormous power entails enormous risk. Yes, the stakes are high. If
we get the revolution right, digitalization will benefit the nearly 10
billion humans inhabiting our planet in the year 2050. If we get it
wrong, societies will be divided into winners and losers, social unrest
and anarchy will arise, the glue that holds societies and communities
together will disintegrate, and citizens will no longer believe that
governments are able to fulfill their purpose of enforcing the rule of
law and providing security.
That's why the Fourth Industrial Revolution is not just about
technology or business; it's about society. It is fascinating when a
computer beats the best human GO player, when bots write texts, and
machines "talk" to each other. Nevertheless, we humans define the
algorithms that govern machines and not the other way around. And make
no mistake about it: we are now writing the code that will shape our
collective future.
That's happening in manufacturing right now. What we call Industrie 4.0
enables manufacturers to create a "digital twin" of the entire
manufacturing environment – from lab to factory floor, from showroom to
service. Manufacturers can design, simulate, and test sophisticated
products in the virtual domain before making the first physical
prototype, before setting up production lines, and before starting
actual production.
Software helps optimize every process and every task, whether
performed by humans or machines. Once everything works in the virtual
world, the results are transferred to the physical world, the machines,
and they close the loop by reporting back to the virtual world.
This seamless integration of the virtual and the physical worlds in
so-called cyber-physical systems – that is the giant leap we see today.
It eclipses everything that has happened in industry so far. As in
previous industrial revolutions but on a much larger scale, the Fourth
Industrial Revolution will eliminate millions of jobs and create
millions of new jobs. And because manufacturing accounts for 70% of
global trade, this really is about "the wealth of nations", to quote
Adam Smith. That raises the question: what can we do to make sure as
many citizens as possible benefit from the Fourth Industrial Revolution?
First, we can learn from the past and lay the conceptual foundation
for an inclusive society. In the middle of the 20th century, thought
leaders such as the economist Alfred Müller-Armack developed the
so-called social market economy, Germany's model of success to this day.
He envisioned an open society that aims to "unite the principle of
the free market with that of the fair distribution of prosperity". This
vision is more relevant today than ever before because it points the way
to an inclusive form of capitalism and to a sustainable model of
economic and social well-being. I believe that the next step on the path
to inclusiveness is to significantly raise standards for business as
far as social responsibility and sustainability are concerned.
Contrary to Milton Friedman's maxim, the business of business
should not just be business. Shareholder value alone should not be the
yardstick. Instead, we should make stakeholder value, or better yet,
social value, the benchmark for a company’s performance.
Today, stakeholders – customers, shareholders, suppliers,
employees, political leaders, society as a whole – rightfully expect
companies to assume greater social responsibility, for example, by
protecting the climate, fighting for social justice, aiding refugees,
and training and educating workers. The business of business should be
to create value for society. At Siemens, we call this "business to
society".
Second, because the Fourth Industrial Revolution runs on knowledge,
we need a concurrent revolution in training and education. Here, both
government and business must join forces to provide workers with the
skills and qualifications they need to participate in the digital
economy, for instance, by being able to tap the opportunities created by
artificial intelligence. If the workforce doesn't keep up with advances
in knowledge throughout their lives, how will the millions of new jobs
be filled?
Third, we must encourage innovation and the ability to adapt.
Digitalization has demonstrated its disruptive power in the past; it has
turned entire industries upside down. You know the saying, "The
internet cuts out the middleman". Digital technologies enable completely
new business models – and now we see that they enable new social
models. One of these is the sharing economy. It challenges one of the
fundamental precepts of our economic order: the prominent role of
property. Whether you consider this good or bad, it’s reality.
Fourth, as leaders we must summon the courage to address the tough
questions. And there are plenty of them. How can we secure the future of
those whose jobs will be eliminated by machines? Do we need a
guaranteed basic income? Should we impose taxes on software and robots?
Do companies that provide global IT platforms have to comply with
national rules and regulations? If so, how can they be enforced? What
freedoms and rights should individuals have in the digital age?
These are the tough questions we face today. And I don't think
longing for the alleged "good old days" will yield good answers. In his
book "Retrotopia", the Polish sociologist and philosopher Zygmunt Bauman
maintains that many have lost all faith in the idea of building a
future society and turn to the ideas of the past, buried but not dead.
Instead, we should look forward, point out both the opportunities
and risks of the Fourth Industrial Revolution, and then roll up our
sleeves and create answers that really work for us and future
generations.
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