WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth
Honda, in 1970: We will destroy Yamaha.
Microsoft: A personal computer in every home running Microsoft software.
Google: To provide access to the world’s information in one click.
Toys R Us: Our vision is to put joy in kids’ hearts and a smile on parent’s faces.
Coca-Cola: Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, where together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean, and fast-moving organization.
CornerStone Dynamics: Our own vision statement is powerful, we read it at the start of each team meeting. However, we chose the visual approach so it would really speak to us. Check it out here: Our Vision Statement Matters - what we do and why we do it.
http://www.cornerstonedynamics.com/7-awesome-vision-statement-examples/
2. Oxfam – A just world without poverty.
3. Ikea – To create a better every day life for the many people.
5. Nike – Current: To be the number one athletic company in the world.
6. Wal-Mart – Become a $125 billion company by the year 2000.
8. Microsoft – At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.
9. Avon – To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
11. Nike – in 1960s: Crush Adidas.
12. Philip Morris – in 1950s: Knock off RJR as the number one tobacco company in the world.
14. Stanford University – To become the Harvard of the West.
15. Reach for Success – To become the next Tony Robbins in self development.
17. GE – Become number one or two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company.
18. US Armies Vision – To transform ourselves into a newer, leaner Army positioned for the 21st century.
Profit: Maximizing return to share owners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.
20. Heinz – Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.
Are you ready to write yours?
Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it. Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.
Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.
To your success!
http://www.lifehack.org/articles/work/20-sample-vision-statement-for-the-new-startup.html
~~~~~~~~~~~~~~~~~
Oxfam: A just world without poverty (5 words)
Feeding America: A hunger-free America (4 words)
Human Rights Campaign: Equality for everyone (3)
National Multiple Sclerosis Society: A World Free of MS (5)
Alzheimer’s Association: Our vision is a world without Alzheimer’s (7)
Habitat for Humanity: A world where everyone has a decent place to live. (10)
Oceana seeks to make our oceans as rich, healthy and abundant as they once were. (14)
Make-A-Wish: Our vision is that people everywhere will share the power of a wish (13)
San Diego Zoo: To become a world leader at connecting people to wildlife and conservation. (12)
The Nature Conservancy: Our vision is to leave a sustainable world for future generations. (11)
Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. (13)
In Touch Ministries: proclaiming the Gospel of Jesus Christ to people in every country of the world. (14)
NPR, with its network of independent member stations, is America’s pre-eminent news institution (12)
World Vision: For every child, life in all its fullness; Our prayer for every heart, the will to make it so (19)
Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education. (16)
ASPCA: That the United States is a humane community in which all animals are treated with respect and kindness. (18)
Cleveland Clinic: Striving to be the world’s leader in patient experience, clinical outcomes, research and education. (14)
Goodwill: Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. (21)
Smithsonian: Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world (17)
WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth… (25)
Save the Children: Our vision is a world in which every child attains the right to survival, protection, development and participation. (18)
Kiva: We envision a world where all people – even in the most remote areas of the globe – hold the power to create opportunity for themselves and others. (26)
Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. (18)
Boy Scouts of America: To prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law. (24)
charity: water believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water. (28)
Clinton Foundation: To implement sustainable programs that improve access worldwide to investment, opportunity, and lifesaving services now and for future generations. (19)
VFW: Ensure that veterans are respected for their service, always receive their earned entitlements, and are recognized for the sacrifices they and their loved ones have made on behalf of this great country. (32)
Special Olympics: To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different. (28)
Creative Commons: Our vision is nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity. (33)
Amnesty International: Amnesty International’s vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments. (31)
https://topnonprofits.com/examples/vision-statements/
https://blog.hubspot.com/marketing/inspiring-company-mission-statements#sm.0000q3dj6e4mudmvzxw1j24bckwm4
http://examples.yourdictionary.com/best-examples-of-a-vision-statement.html
http://www.brighthub.com/office/entrepreneurs/articles/95766.aspx
Honda, in 1970: We will destroy Yamaha.
Microsoft: A personal computer in every home running Microsoft software.
Google: To provide access to the world’s information in one click.
Toys R Us: Our vision is to put joy in kids’ hearts and a smile on parent’s faces.
Coca-Cola: Our vision serves as the framework for our Road map and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
Partners: Nurture a winning network of customers and suppliers, where together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to share owners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean, and fast-moving organization.
CornerStone Dynamics: Our own vision statement is powerful, we read it at the start of each team meeting. However, we chose the visual approach so it would really speak to us. Check it out here: Our Vision Statement Matters - what we do and why we do it.
http://www.cornerstonedynamics.com/7-awesome-vision-statement-examples/
~~~~~~~~~~~~~
Short vision statements made up of a few words only:
1. Disney – To make people happy.2. Oxfam – A just world without poverty.
3. Ikea – To create a better every day life for the many people.
Quantitative statements are based on numbers, quantities:
4. Microsoft – A computer on every desk and in every home; all running Microsoft software.5. Nike – Current: To be the number one athletic company in the world.
6. Wal-Mart – Become a $125 billion company by the year 2000.
Qualitative statements are based on qualities that you want to have:
7. Ford – To become the world’s leading Consumer Company for automotive products and services.8. Microsoft – At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.
9. Avon – To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Competitor based statements – this type is becoming less common, but famous examples are:
10. Honda – in 1970: We will destroy Yamaha.11. Nike – in 1960s: Crush Adidas.
12. Philip Morris – in 1950s: Knock off RJR as the number one tobacco company in the world.
Role Model Vision Statements – using another company as an example:
13. Giro Sport Design – To become the Nike of the cycling industry.14. Stanford University – To become the Harvard of the West.
15. Reach for Success – To become the next Tony Robbins in self development.
Internal Transformations vision statements:
16. Sony – Become the company most known for changing the worldwide poor-quality image of Japanese products.17. GE – Become number one or two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company.
18. US Armies Vision – To transform ourselves into a newer, leaner Army positioned for the 21st century.
Longer and more detailed vision statement:
19. Coca Cola – To achieve sustainable growth, we have established a vision with clear goals:Profit: Maximizing return to share owners while being mindful of our overall responsibilities.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Planet: Being a responsible global citizen that makes a difference.
20. Heinz – Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.
Are you ready to write yours?
Remember, once you reach your vision, it needs to be changed. General Motors overtook Ford as #1 automotive company in the world because once Ford’s goal was reached, they never updated it. Keep your vision statement alive and visibly in front of you, revisit it and let it help direct your actions and activities. This is the fun part: this is where you get to dream really big and allow your imagination to fly as high as you want.
Don’t hold back, let your creative juices flow and give yourself permission to explore what is possible for your business.
To your success!
http://www.lifehack.org/articles/work/20-sample-vision-statement-for-the-new-startup.html
~~~~~~~~~~~~~~~~~
Oxfam: A just world without poverty (5 words)
Feeding America: A hunger-free America (4 words)
Human Rights Campaign: Equality for everyone (3)
National Multiple Sclerosis Society: A World Free of MS (5)
Alzheimer’s Association: Our vision is a world without Alzheimer’s (7)
Habitat for Humanity: A world where everyone has a decent place to live. (10)
Oceana seeks to make our oceans as rich, healthy and abundant as they once were. (14)
Make-A-Wish: Our vision is that people everywhere will share the power of a wish (13)
San Diego Zoo: To become a world leader at connecting people to wildlife and conservation. (12)
The Nature Conservancy: Our vision is to leave a sustainable world for future generations. (11)
Ducks Unlimited is wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. (13)
In Touch Ministries: proclaiming the Gospel of Jesus Christ to people in every country of the world. (14)
NPR, with its network of independent member stations, is America’s pre-eminent news institution (12)
World Vision: For every child, life in all its fullness; Our prayer for every heart, the will to make it so (19)
Teach for America: One day, all children in this nation will have the opportunity to attain an excellent education. (16)
ASPCA: That the United States is a humane community in which all animals are treated with respect and kindness. (18)
Cleveland Clinic: Striving to be the world’s leader in patient experience, clinical outcomes, research and education. (14)
Goodwill: Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life. (21)
Smithsonian: Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world (17)
WWF: We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth… (25)
Save the Children: Our vision is a world in which every child attains the right to survival, protection, development and participation. (18)
Kiva: We envision a world where all people – even in the most remote areas of the globe – hold the power to create opportunity for themselves and others. (26)
Leukemia & Lymphoma Society: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. (18)
Boy Scouts of America: To prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law. (24)
charity: water believes that we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water. (28)
Clinton Foundation: To implement sustainable programs that improve access worldwide to investment, opportunity, and lifesaving services now and for future generations. (19)
VFW: Ensure that veterans are respected for their service, always receive their earned entitlements, and are recognized for the sacrifices they and their loved ones have made on behalf of this great country. (32)
Special Olympics: To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different. (28)
Creative Commons: Our vision is nothing less than realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity. (33)
Amnesty International: Amnesty International’s vision is of a world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights instruments. (31)
https://topnonprofits.com/examples/vision-statements/
https://blog.hubspot.com/marketing/inspiring-company-mission-statements#sm.0000q3dj6e4mudmvzxw1j24bckwm4
http://examples.yourdictionary.com/best-examples-of-a-vision-statement.html
http://www.brighthub.com/office/entrepreneurs/articles/95766.aspx
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