"The Fall of Advertising and the Rise of PR"

http://marketingmonster.wordpress.com/2006/03/15/book-review-the-fall-of-advertising-and-the-rise-of-pr/

http://www.unc.edu/courses/2006ss2/jomc/170/001/TylerBrown.pdf

http://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081996

 

http://books.google.com/books/about/The_Fall_of_Advertising_and_the_Rise_of.html?id=V8ob5wPVNmIC

http://www.detectivemarketing.com/uploads/FallofPR_book.pdf

Al Ries, Laura Ries

 http://books.google.com/books/about/The_Fall_of_Advertising_and_the_Rise_of.html?id=V8ob5wPVNmIC

http://marketingmonster.wordpress.com/2006/03/15/book-review-the-fall-

of-advertising-and-the-rise-of-pr/

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been