Simon Lancaster is one of the world’s top speechwriters. He started working as a speechwriter in the late 1990s to members of Tony Blair’s Cabinet and now writes speeches for the CEOs of some of the biggest companies in the world including Unilever, Intercontinental Hotels and HSBC. He is a visiting lecturer at Cambridge University, Henley Business School and author of two best-selling books on communication: Speechwriting: The Expert Guide and Winning Minds: Secrets from the Language of Leadership. His award winning workshops on the language of leadership have been run to great acclaim around the world: for more information, see www.bespokeleadershipdevelopment.com.
6 techniques
(three breathless sentences, three repetitive sentences, balancing sentences, exaggeration, metaphors, and rhyming)
No comments:
Post a Comment