2012-10-13

Great Quotes and Ideas from .......

"The Presentation Secrets of Steve Jobs - How to be Insanely Great in front of any audience"
by Carmine Gallo
http://www.amazon.com/The-Presentation-Secrets-Steve-Jobs/dp/146923033X


A person can have the greatest idea in the world- completely different and novel-but if that person can’t convince enough other people, it doesn’t matter. – Gregory Berns

As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word. – Peter Drucker

Techniques:

Crafts messages

Present ideas

Generates excitement for a product or feature

Delivers a memorable experience

Creates customer evangelists

 

The Story takes center stage

Writing ->sketching -> producing

 
Nine elements of great presentations:

Headline

Passion Statements – “I am excited about this product(company, fecture, etc) because it….””

Three key messages

Metaphors and analogies

Demonstrations

Partners

Customer evidence and third-party endorsements

Video clips

Flip charts, props, and show-and tell

 
*** Aristotle’s outline for persuasive arguments

1.       Deliver a story or statement that arouses the audience’s interest

2.       Pose a problem or question that has to be solved or answered

3.       Offer a solution to the problem you raised.

4.       Describe specific benefits for adopting the course of action set forth in your solution.

5.       State a call to action. For Steve, it’s as simple as saying, “Now go out and buy one!”

Oprah Winfrey -
"Follow your passion. Do what you love, and the money will follow. Most people don’t believe it, but it’s true."

 
 
The charismatic leader thinks different.

Passion makes all the difference.

 
The task of leaders is to simplify. You should be able to explain where you have to go in two minutes.  ~~Jerson Van Der Veer, CEO, Royal Dutch Shell

 If you can’t explain it simply, you don’t understand it well enough. ~~Albert Einstein

 Don’t be encumbered by history.  Go out and create something wonderful. ~~Robert Noyce, Intel Cofounder

 People will forget what you said, people will forget what you did, but people will never forget how you made them feel. ~~Maya Angelou

Stay hungry, stay foolish. ~~Steve Jobs


Dress like the leader you want to become, not for the position you currently have. Great leaders dress a little better than everyone else in the room.  To be aware of the impression clothes could leave on people. – The best wardrobe advice – always dress a litte better than everyone else, but apprlpriate for the culture.

Be a yardstick of quality.  Some people aren’t used to an environment where excellence is expected. ~~Steve Jobs

5 steps to tossing the script

1.       Write script in full sentences in the “notes” section of powerpoint.

2.       Highlight or underline the key word from each sentence, and practice.

3.       Delete extraneous words from scripted sentences, leaving only the ke words

4.       Memorize the one key idea per slide

5.       Practice the entire presentation without notes, simply using the slides as your computer.

 

 Schiller learns from the Best:

Create Twitter-like headlines

Draw a road map

Dress up numbers

Stage the presentation with props.

Share the stage

Create visual slides

Delivery "a holy shit”moment

 

APPLYING THE RULE OF THREE

 
Obey the ten-minute rule!

 

Three techniques to improve body language

Eye contact

Open posture

Hand gestures

 

The bad Pitch blog – must read for PR , marketing and sales professionals
http://badpitch.blogspot.com

 

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