"The Economic Naturalist"

http://www.robert-h-frank.com/book.html

By Robert H. Frank.

The Economic Naturalist shows how simple economic principles help answer such diverse questions as these:

• Why does a $500 tuxedo rent for $90 a day while a $20,000 car rents for only $40?
• Why do female models earn so much more than male models?
• Why might retailers deliberately hammer dents into their own appliances?
• Why do the keypad buttons of drive-up cash machines have Braille dots?
• Why are child safety seats required in cars but not in airplanes?
• Why are whales, but not chickens, in danger of extinction?
• Why is there a light in your refrigerator but not in your freezer?
• Why do 24-hour convenience stores have locks on their doors?
• Why are newspapers, but not soft drinks, sold in vending machines that allow customers to take more units than they paid for?
• Why are brown eggs more expensive than white ones, even though the two types taste the same and have identical nutritional value?

Read the introductory chapter

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Fantastic book, I like reading it very much!