'A business has to be involving, it has to be fun, and it has to exercise your creative instincts.'
'Business opportunities are like buses, there's always another one coming.'
3. 「我很樂於把收購來的公司改造得截然不同，因為在 Virgin 接管後，就要有所不同。」
'I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.'
'The best way of learning about anything is by doing.'
'My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost.'
'Ridiculous yachts and private planes and big limousines wont make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa and its about getting a balance.'
'I never get the accountants in before I start up a business. It's done on gut feeling.'
'You never know with these things when you're trying something new what can happen. This is all experimental.'
'I have managed to overcome the worst of my difficulties through training myself to concentrate.'
'If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.'
'I am prepared to try anything once.'
'The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.'
'Having a personality of caring about people is important. You cant be a good leader unless you generally like people. That is how you bring out the best in them.'
'We'd love to be involved with the creation of something very special, something quite large and something quite exciting.'
'Records are made to be broken. It is in man's nature to continue to strive to do just that.'
'Above all, you want to create something you're proud of. This has always been my philosophy of business.'
'I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off not doing it.'
'I don't think of work as work and play as play. It's all living.'
'My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.'
'Right now I'm just delighted to be alive and to have had a nice long bath.'