2016-10-01

【商業英語】索取資料3部曲(Frankie Chan)

有時候,我們需要對方提供有關產品的詳細資料,以確認自己真的需要該產品,因此,你可能需要發電郵等書函去索取更多的資料。在索取資料時,我們先要介紹自己,並告知對方你從哪裏得知他們公司。一般情況下,索取對方的宣傳冊子和價目表都是免費的,有時甚至少量的樣板也是免費的。而對方通常也樂意提供這些,畢竟你極有可能是潛在買家,與你打好交到也只不過是在商言商而已。
在索取資料時,你的電郵或信函應包括下列三點。在這三方面的內容,筆者更提供了一個簡易模板,方便讀者可以即學即用。
1. 首先要簡單寫明得知對方公司的過程
We learn from __________ (訊息來源) that you are __________ (*供應商身分). We __________ (關注產品途徑)and became much interested in your __________ (產品名稱).
*例如:the sole office furniture exporter in Hong Kong/ one of the leading office furniture dealers in Hong Kong.

2. 自我介紹公司,詳述經營類別、範圍及經營狀況,然後提出要求,希望對方能免費寄送宣傳冊子、產品目錄、價目表等,並說明用意。
We are __________(公司自我介紹). As we are interested in doing business with you, we would like you to send us __________ (郵寄方式)(A) the detailed information about __________ (預購產品) to __________ (郵寄地址). The demand for __________(產品類型) in our market is substantial. (B)
A) 懇請對方郵寄資料時,我們還可以使用以下句式:
  1. We would like you to email us…
  2. Please send us by Fedex/ DHL/ airmail…
  3. We expect you to email us…
B) 當表達我方市場對該產品的需求量大時,可以使用以下句式:
  1. …is now in substantial demand in our market.
  2. There is a very heavy demand for …. in our current market.
  3. There is a considerable demand here for all kinds of …

3. 真誠地希望能與對方建立良好的合作關係,並表達懇求對方能盡快回覆的心情。如果任何問題的話,請隨時與自己聯絡
Your immediate attention is highly appreciated. (C) If you have any questions, please contact me at __________ (聯絡方式).
C) 當表達希望對方盡快辦理此事,可以使用以下的句式:
  1. We would greatly appreciate if you could give this matter immediate attention.
  2. We would be grateful if you could take care of this matter at your soonest convenience.
  3. Your prompt attention to this matter is highly appreciated.
如我們要回覆別人的索取資料函,我們又應怎樣書寫才夠大方得體?請密切留意下星期的文章。


Frankie Chan

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A tiny dust in the universe.