Ariadna Gutierrez was mistakenly crowned winner of Miss Universe 2015 in Las Vegas before host Steve Harvey recognised his error.
A few painful moments passed before Miss Philippines, Pia Alonzo Wurtzbach, was correctly named winner.
Mr Harvey called it an "honest mistake".
To show it had been a mistake, he held up a card which clearly laid out the second and first runners-up and the winner.
That left some observers scratching their heads over how the mistake could have happened.
Ms Gutierrez was instead declared runner-up and gave her crown to Miss Philippines, Ms Wurtzbach.