2016-11-05

【商業英語】「詢盤」5式你要知(Frankie Chan)

在對外貿易中,「詢盤」是買方或賣方對於所要購買或出售的商品,而向另一方作出的查詢。它可算是交易的起點,並可基本分為普通詢問(general inquiries)或具體詢問(specific inquiries)兩種。

普通詢問包括:索取普通資料,例如目錄、價目表(price lists)或報價單(quotations)、樣版(samples)、圖片(illustrated photo prints)等。而具體查詢則包括:詳細查詢商品名稱(name of commodity)、規格(specifications)、數量(quantity)、單價(unit price)、運送時間(time of shipment)、付款方式(terms of payment)等。

一般而言,買方在查詢初期,通常只會要求賣方提供有關產品的一般性資料。經過評估及比較後,如果還感興趣時,便會提出進一步的查詢,而這進一步的查詢,一般都是指價格。

如以電郵寫詢問信,我們無須寫得過分客套,只需具體、簡潔、措辭大方得體即可。一般的詢問函件可分4至5段,分別是以下的範疇,筆者同時列出常用的句式,供讀者能即時靈活運用:

1.    Source of Information 解釋自己是從何處得知對方的資料
a.    You have been recommended to us by …
b.    … has been kind enough to give us your contact information.
c.    As we heave learned from …, you are the manufacturer of …
d.    We saw your advertisement in the current issue of … and we are interested in …
e.    We refer to your special offer of …

2.    Reason for Enquiry 詢問的原因
a.    We have received many enquiries from our customers for …
b.    Our stocks of … are running low.
c.    We would like to expand our range of …
d.    We have a considerable demand here for …

3.    Asking for Price 詢問價格
a.    Please send us your current/ latest catalogue/ price list/ brochure.
b.    Please quote your best/ most competitive price for …
c.    We would be grateful if you could kindly send us the full details of your products.
d.    Please let us know the minimum quantity for an order/ terms for a discount.
e.    Please include information about packing and shipping.

4.    Giving References 提供自己的資料
a.    Information about our company can be obtained from …
b.    For information regarding our company, please refer to …
c.    Should you wish to make any enquiries about us, please write to …
d.    We would be delighted to provide the usual trade references.

5.    Further Business 提出進一步合作的可能
a.    If the samples meet with our approval, we intend to place substantial orders.
b.    If our prices are competitive and your goods up to standard/ our expectations, we would like to order on a regular basis.

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